About Us

Coloured Raine is an edge, inclusive and diverse brand known for our long lasting lip formulas and highly pigmented eyeshadows. All our cosmetics are proudly made with high pigmentation for ultimate performance across various skin tones. We pride ourselves in being a vegan and cruelty free brand.


How it started?

Loraine R. Dowdy, a Caribbean woman, born and raised in Brooklyn, New York, founded Coloured Raine in 2013. She left behind a very affluent career and followed her life’s dream of beginning a cosmetic line that encouraged self-expression and embraced broad racial diversity. Her goal was to create distinct cosmetics that broke all barriers in the beauty industry. Coloured Raine’s mission has always been to spread awareness of beauty diverseness and to embrace all shades of skin tones through a unity bound by cosmetics. 

Loraine became the architect of Coloured Raine because of her deep love for beautiful vibrant colors and hues. She has always believed that makeup is just light-hearted, beautiful fun, and set here in this world for people to simply love and enjoy. It is a fascinating tool used for each person’s unique self-expression, regardless of age, race, or gender. This is the ideology that Coloured Raine was built and still stands upon today.

Coloured Raine is created by manufacturers who specialize in formulating products for darker skin tones.

Loraine and Coloured Raine have been featured in Essence, People, Bustle, Allure, Fashion Week, and The Huffington Post.

Coloured Raine is headquartered in Orange County, California, and can be found on colouredraine.com Douglas GmbH and Lord & Taylor.