My fellow Raine Squad,
When I started Coloured Raine Cosmetics, I started it to encourage self expression and diversity that included shades for people of color. The mission behind the brand has always been to spread awareness of diversity through beauty and to embrace all aspects of color through unity. Sadly as a Black woman living in America, systemic racism still exists and fails us after 401 years as we are still not treated as equals.
Waking to a country in mourning as the Black community and its allies stand up against decades of racism, violence and prejudice can weigh heavily on our emotions. We are exhausted as a race!
Coloured Raine is not only a woman Black owned brand, but employs Black women and men. We are a small team of 8 from executive level to fulfillment. Our products are proudly made by a manufacturer in the United States that is owned and employs people of color with a staff of 75+. Our graphic design team and media team are also comprised of Black women and men which are independently ran by 2 individuals. So when you shop with us, you're investing in the minority community!
Here's a breakdown of our team:
We stand to help bring awareness to the Black Lives Matter movement and to help bring an end to police brutality. We stand and CONTINUE to stand to say we have had enough of the mistreatment of black people. The Coloured Raine family has donated and a continual contributor to various organizations to help the following causes: