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Coloured Raine featured on Essence.com

We're delighted to have been featured in an ESSENCE article this week! ESSENCE occupies a special place in the hearts of millions of Black women-its not just a magazine but her most trusted confidante, a brand that has revolutionized the magazine industry and has become a cultural institution in the African-American community.

From the article:

"The struggle to find beauty products that adequately match and blend seamlessly into the skin tones of women of color is real. Historically speaking, the majority of mainstream beauty brands didn’t even make cosmetics for medium to darker skin tones and for years black women have depended upon brands such as Fashion Fair Cosmetics and M.A.C. to adequately meet their makeup needs. Over the years, other brands such as CoverFX, Make Up For Ever and, most recently, Fenty Beauty have created a slew of cosmetics with perfect skin tone matches for all skin tones...

But, when it comes to a mass market level, black women have only had a handful of brands – think CoverGirl Queen Collection and Black Opal – to meet their cosmetic needs...

That’s why it’s such refreshing news to see that retail stores such as Target are stocking their shelves with even more beauty products to meet the needs of a diverse range of clients."

READ THE FULL ARTICLE

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