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Coloured Raine now available at Target

*UPDATE: Click here to view Target stores carrying Coloured Raine products. We recommend you call ahead to avoid disappointment.

We're delighted to announce that select products are now carried online at, and will be available in select stores from May 20th. 

We're elated to know that Target is continuously evolving the customer experience and meeting the shopping needs of an ever more diverse clientele by expanding their current cosmetics offerings to include inclusive indie brands like Coloured Raine. 

Now all women, from pale-skinned to women of color, have an increasingly expanded selection of high quality, affordable makeup products to choose from. We're highly excited to be part of Target’s expansion in the multicultural beauty space and want women of all ages, sizes, skin colors and ethnicities to feel their best on the inside and out.

From Christina Hennington, senior vice president of Beauty and Essentials at Target: 

"We know our guests have a wide range of beauty needs and preferences, and we want to make sure Target has the best assortment for all hair types or skin tones. These eight new cosmetic brands will further our range of shade options—from foundation to lip—and are available at incredible prices. We’ll continue to listen to our guests to understand what beauty products they’re looking for at Target, and look forward to seeing their response to these new cosmetic brands."


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  • I’m so excited

  • I’m so excited

  • I’m so excited I can’t wait to let everybody know.

  • Yessss! Target is only a few blocks away from me. No more waiting for shipping😁

  • So glad ! This is So exciting !!!!can’t wait i Love every color especially the bold colors!!!

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