Coloured Raine & “POWER” Collaborate on Makeup Collection
Today, Coloured Raine Cosmetics announced a new makeup collection inspired by the #1 hit Starz Original series “Power,” created by Courtney A. Kemp.
“I’m a big fan of the show! As an independent black-owned brand, I feel honored that Starz entrusted us with this partnership opportunity,” said Loraine R. Dowdy, the CEO of Coloured Raine Cosmetics. “I’m looking forward to this final season because I know our vision and product quality will make a POWERful end to the story!”
This is the show’s first partnership with a cosmetics brand. As “Power” fans anxiously await the sixth season, which will culminate in The Final Betrayal, they can rest easy knowing the show will live on within their beauty routines. Fans can expect a collection filled with long-lasting liquid lipsticks, highly pigmented eyeshadows and more in an array of unparalleled hues inspired by the show’s leading characters.
“The confidence that comes with looking good and feeling good is empowering for everyone. In partnering with Coloured Raine, we are able to bring our fans a distinctive collection of quality products that will allow them to recreate the trendsetting looks and defining style of Power’s leading ladies and make it their own,” said Alison Hoffman, CMO, Starz.
Starz previously announced that the first chapter of “Power” will close this season with The Final Betrayal. A heightened and unpredictable journey that raises the stakes yet again, Season 6 will play out over 15 episodes, premiering Sunday, August 25, 2019 on STARZ, the STARZ app and STARZ ON DEMAND.
The limited-edition collection will be available on the same day exclusively at ColouredRaine.com. Prices range from $15 to $45.
ABOUT COLOURED RAINE Founded in 2013, Coloured Raine is a black-owned, cruelty-free cosmetics line made in the USA. Formulated with all skin tones in mind, founder Loraine R. Dowdy created a line that encouraged selfexpression and diversity. Coloured Raine’s stand-out products, from long-lasting lip formulas to highly pigmented palettes, have been seen on Cardi B, Rihanna, Nicki Minaj, Gabrielle Union, Tracee Ellis Ross, and many others! The brand continues to break all beauty barriers by serving customers in over 36 countries. Coloured Raine is proud to provide customers with the tools they need to express themselves through makeup.
ABOUT POWER Power is a visionary drama that straddles the glamorous Manhattan lifestyles of the rich and infamous and the underworld of the international drug trade. The cast is led by Omari Hardwick as James “Ghost” St. Patrick, a man trying to escape his role as a drug kingpin for a legitimized life in the elite of NYC; Joseph Sikora as his brother in arms in the drug business, Tommy Egan; Naturi Naughton plays Ghost’s fierce wife Tasha St. Patrick; and Lela Loren is his first love, Assistant U.S. Attorney Angela Valdes.
Power was created by Courtney A. Kemp, who serves as co-showrunner and executive producer alongside Gary Lennon. Curtis “50 Cent” Jackson executive produces the series through his production company GUnit Films and Television, as does Mark Canton through his production company Atmosphere Entertainment MM. Randall Emmett, Shana Stein and Bart Wenrich also serve as executive producers.
For more information on Power and access to press materials and show assets, please visit the STARZ Media Room: https://mediaroom.starz.com/
ABOUT STARZ About Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ® brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.